Hexbug was challenging.
It was a great toy, positioned poorly at retail. I also had little to work with to get it on track: a photographer without any product shooting experience, nor a photo studio. I was prototyping packaging on the floor, X-Acto knife in hand from brown, corrugated slip sheets used in the warehouse.
What I did have in my favor was a company that believed in my ability to make it look like a world-class brand.
It was a great toy, positioned poorly at retail. I also had little to work with to get it on track: a photographer without any product shooting experience, nor a photo studio. I was prototyping packaging on the floor, X-Acto knife in hand from brown, corrugated slip sheets used in the warehouse.
What I did have in my favor was a company that believed in my ability to make it look like a world-class brand.
Art Direction, graphic design collaboration.
Art Direction, graphic design collaboration.
Prototype display. Art Direction, graphic design collaboration.
Prototype packaging. Art Direction, graphic design collaboration.